Article Compliance

Article Guideline

Overview: Digifor (our business) has been granted access to use a Google RSOC Ad feed. We put these RSOC ads on articles. Media Buyers then load ads (not RSOC Ads) onto Facebook and other traffic sources and drive the traffic to these RSOC Ads. Google keeps close watch to assure the ads on FB and other sources are accurate and relevant. Specifically, do the ads accurately represent what is on the landing page. Below is a list of general guidelines to follow:

Article Details: The purpose of the article is that buyers can support the claims they are making on the ads they are creating. For example, any promises made in your ad creatives must be fulfilled in the content of the landing post. If your angle is about breast cancer signs, the article must be about breast cancer signs, not treatments or anything else. 

1. All of our Articles are Chat GPT Generated via the GPT function inside of Roots CMS or with any other AI tool
   1. Articles are 500 to 1,000 words long
      1. We always do a prompt that is “write me a 500 word blog post on…”
         1. Make sure article has actual paragraphs and the whole thing is not bullet points
         2. Articles must contain a paragraph before the ad unit
         3. Make sure to leave the introduction paragraph for this reason
            • Intro paragraph must be 3-4 sentences 

1. Once the article is created, In house we make the following format adjustments:
   • Delete the spacing between paragraphs (once published, it will auto format correctly when live)
   • Adjust the intro paragraph length to be between 3-4 sentences
   • We do not touch the middle paragraphs 
   • Bold the paragraph headers
   • Bold the last sentence of the first paragraph because that is the call to action
   • With the response GPT gives us, we always have the last paragraph start with “in conclusion.” To clean things up, we remove that part of the paragraph.

2. Directly telling the user to click and look at the RSOC unit below the first paragraph is prohibited. Cannot mention the word “below” at all in the first paragraph Below are some examples to avoid
   1. “Click the list below and learn more”
   2. “We created a list below to help you get started”
   3. “Check out the list created below”
   4. “If you start searching the list below…”
3. Emoji usage is allowed in articles. However, the emoji can not be there to try and get the user to click the RSOC unit below
   1. Example: You cannot use the finger emoji or arrow emoji in the first paragraph and have it pointing down indicting to the users to take a look at the ad unit
4. In the first paragraph and title, you cannot mention or use any verbiage that is “near you” or “nearby” 
   • This includes dynamically inserted geo locations such as {city}, {state}, and {country} in the title of the article
5. Sources and hyperlinks
   1. Include any sources or hyperlinks to further solidify your info
   2. For sources, just put them at the bottom of the page after the concluding paragraph
   3. Example of a source
      1. Ad and angle is about a new Chevy Silverado and learning how the new model is better. You can have the whole article be about how the new truck is better, and link the chevy site at the bottom to a section highlighting the new truck you are advertising.
   4. When hyperlinking or adding sources, make sure the url is linked to what you are advertising
      • If you have a topic about hospital jobs, the url should lead to hospital specific jobs, not another job type or just indeed.
      • If you are advertising a Ford Mustang, then when the user clicks the url to view the prices, it should bring them to a Ford Mustang page, not just a general car page