Facebook Guide

Contents
  1. Must have ad accounts in Eastern Standard timezone so that the reporting data matches with google
    • EST inside of FB
  2. Pixels
    • We recommend having multiple to select
      • Example Names:
        • Health
        • Travel
        • Lifestyle
        • Finance
        • Home
  3. Facebook Pages Ready
    • We recommend a week or 2 of a page like campaign using the page if the page is brand new
  4. Send CAPI access token
    • Click here to see how
  5. Send Over Payment info and W9
  6. Once your domain is assigned, organization Admins can verify Domain in Facebook by adding meta tag to platform
    • Click here to see how

Updated on May 1, 2025
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