Topics

A topic is what you are going to be advertising. The topic must be the first step when you start the creation process. Examples of a topic are Dental Implants, Janitor Jobs, etc. In this section, you can create new and manage existing topics.

• Creating New Topics
  • quickly create topics by clicking the “+ Topic” button
  • Enter the topic name in the corresponding section
  • Enter topic internal name
    • please note that the internal name must be one word and not have any special characters
  • After entering both topic and internal name, hit the save button
  • When the save button is hit, the configuration window will open
  • The Configuration window will allow you to assign business managers, pixels, and special ad categories
    • Configuration name should be your pasted internal name plus the traffic source and “ALL” to indicate that you are allowing this pixel to target any geo
      • Example: dental-fb-all
        • dental is my internal name
        • FB is Facebook
        • All is indicating that this pixel and topic and target any location
          • please note that this is not determining where your campaign/ topic will be targeting
    • Country is “ALL” every time
    • Select the traffic source you want for this topic
      • Please note that you can have one topic with a configuration for Facebook and Tik Tok. You do not need to create another topic for this.
    • Select a special ad category if needed, it works just like Facebook
    • The “Enabled Business Managers” section will allow you to assign the topic to one or multiple business managers
      • You must Auth in order for the BMS and pixels to appear in this section
  • Once you assign the business manager and pixels, click save and the configuration will show
  • If you want to add another configuration, click “+ New Configuration” and continue